bouncycastlesuk

Bouncy Castle Hire – 8 Important Pricing Considerations

Posted on: September 7, 2011

When starting your very own bouncy castle hire business it can be difficult to determine exactly what and what not to charge for. Ultimately you need to cover your costs and ensure you are charging enough to make a profit. Equally you must be attractively priced so that you secure enough bookings.

The following are some important pricing considerations which may help you to define your charges and pricing structure.

  1. Naturally your business will eventually have bouncy castles of different sizes, due to the expense of larger inflatables or specialist equipment charging more for a larger item is advisable.
  2. Depending upon your delivery capabilities and number of booking you may want to consider charging for different time periods, for instance you may wish to have a day rate and a half day rate. You may also want to consider charging extra if the booking wishes to keep the inflatable overnight.
  3. Many bouncy castle hire companies choose to impose a surcharge for deliveries which fall outside of their local area. The definition of this local area is naturally up to you but it is often around the 10 miles mark.
  4. When you are taking bookings you may want to charge in numerous ways; you could take deposits, leave payment until the day or ask for the money up front. You can also ask for a deposit during the day to protect your investment although the terms of your hire agreement should cover this.
  5. You may also want to offer different charges for business customers or for private parties although this is discretionary. Additionally, you may also wish to add a surcharge for weddings, particularly if this requires special effort.
  6. If you find yourself supervising a lot of parties then it can be advisable to charge an hourly rate for this service. By doing this you are ensuring your time is paid for and if you are not asked to supervise, this frees you up to service more bookings.
  7. If you would like to offer an incentive for charities and businesses you can offer a profit share scheme or donate a certain percentage of your profits to the charity at the end of the day.
  8. Alternatively you can go down the “all inclusive” route and charge one price for each type of castle and describe what the complete service includes. This is a strategy which has been successfully used by many companies in marketplaces where charges can be confusing.

These are some of the considerations you need to think about when creating a pricing structure. Your pricing structure however should be clear and concise as well as ensuring that you never make a loss on the booking, just profits.

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