Business Cards – Guiding Principles

Posted on: May 4, 2011

So you’ve designed your flyers, have your company logo perfected, but haven’t got any business cards? Whilst you may feel that business cards are reserved for those in suits, they will serve a valuable purpose to your bouncy castle business, allowing you to quickly spread word of your company, and more importantly your contact details.

But how do you design a car for your bouncy castle business? Hopefully the following tips will help.

Ensure that you know precisely what information you are going to place on your business card. Remember that a business card is not a leaflet and as such it is worth avoiding cramming too much information on it. Ideally it will include:

  • Your company logo
  • Your company name
  • Your name
  • Your phone number
  • Your website address (if you have one)
  • Your email address

All of this information should be up to date.

Understand that the size of the font and the font itself should be easy to read and large enough so you don’t have to break out a magnifying glass just to read the phone number.
Choose all of the colours on your card wisely taking care that they shouldn’t clash. This is especially true with the background colour; good advice is to try a few combinations to find that balance between the card being easy on the eye and also eye catching.

Whilst it may be tempting to make your card as big as possible, the standard size of 3 ½” by 2” is generally the best size. This is because this will fit into most wallets and purses. However, making the shape of the card interesting, perhaps incorporating the towers of a bouncy castle within this size limit, you can help make your card stand out.

The quality of your card should also be considered. Paper screams unprofessional and good quality card will also be more durable, meaning that your cards will last longer once you have given them out.

Finally and perhaps most importantly is to always check your cards through thoroughly before getting them printed. Proofreading them yourself and getting a few others to lend a hand is always a good idea to avoid spelling mistakes and typos.

These are the basic principles of designing business cards; with a little imagination it is possible to create eye catching cards that will hopefully deliver more bookings to your business.

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