Bouncy Castle Business Case Study – Success in Whitehaven

Posted on: March 23, 2011

For some time here at Bouncy Castles UK we have been highlighting some of the ways to start your own bouncy castle hire business and offering some insight into successful strategies to follow. It is equally important however to ensure that our faithful readership can see that it is possible to make a bona fide success of your bouncy castle hire business.

One such success story comes courtesy of The Whitehaven News (07-03-2011). The news article covers the story of Ben Sloan, who after losing his job at Sellafield, a result of redundancies in the latter stages of 2010; saw the redundancy as an opportunity to work for himself.

Ben, 33, always had ambitions to be his own boss and after seeing an advert in the local paper for the sale of a range of inflatable equipment, started Cumbria Bouncy Castle Hire. Being brave, Ben “took the plunge” and grasped an opportunity to buy a small fleet of bouncy castles.

As we touched upon in previous posts, Ben has been formulating a marketing strategy whilst demand has been low, pouring his efforts into building prospects for the coming seasons. Whilst these first few months may have been relatively quiet, due to the extremely cold weather, Ben has spent his time well..

Despite this slow start, Ben is seeing his bookings gradually build as the weather starts to make a turn for the better and is making the most of his winter marketing efforts. Recently after attending an activity group for local scouts, renting out a set of inflatable sumo suits, Ben has found prospects amongst parents and also other youth groups in the area. Ben’s next venture is to provide a free bouncy castle for an Easter Fun Day in Kells, raising funds for the new Palliative Care Ward and the West Cumberland Hospital.

Ben’s story shows not only how it is possible to achieve success as a bouncy castle hire business owner, but also highlights the importance of networking as much as possible during the early stages of your business. Providing free bouncy castles for charity events and also for youth group activity days is not only a way to contribute to the local community and give to charity, but is also an excellent way to let the local populace know that they can hire bouncy castles from your business.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: