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The Importance of Research When Starting a Bouncy Castle Business

Posted on: December 13, 2010

As the first part of our series on how to start a bouncy castle business it is pertinent to start at the very beginning. This beginning is taking the time to assess the viability and profitability of your very own bouncy castle hire business. There are far too many people that purely jump straight into the deep end and not to overdo it with the expressions, do not look before they leap.

A bouncy castle hire business is just that, a business and subsequently your primary goal has to be to make money. Essentially, unless you have a full understanding of the landscape it is difficult, bordering impossible to identify opportunities. Fundamentally if you are contemplating starting a bouncy castle hire business you need to research the options, this can be done in a number of different ways:

Your first step should be the Yellow Pages or the local business directory, even newspapers. What you are looking for are listings for other bouncy castle customers, maybe under the categories of “Entertainment” or “Bouncy Castles & Inflatables”. If you are lucky there won’t be any other bouncy castle companies in your vicinity, but in most cases there will be. One or two companies isn’t a massive problem, however a large number may insinuate a crowded marketplace, this shouldn’t necessarily mean abandoning your idea though as there is rarely a shortage of children’s parties.

As part of researching the competition it may be worth finding out prices of local operators to not only assess the market opportunities but also to assess where your pricing strategy may lie. Ultimately you want to remain competitive in your pricing but still want to balance profitability with costs and also maintaining healthy relationships with the competition.

The next step is to research the geographical location, for example you may want to look at the size of the gardens in your area, after all this is where your customers are likely to want to hold their parties. In addition, it can also be worth checking out some of the local amenities such as church halls or community centres to see whether they are large enough to take a bouncy castle.

You will also need to think about how you are going to transport your bouncy castles to bookings. If you only have one castle then it an estate car may be sufficient, if however you are going to build your business, a medium to large van may be the answer.

These are the very first considerations you need to make before starting your very own bouncy castle business. With enough research you can go onto the next step – deciding on a company name.

1 Response to "The Importance of Research When Starting a Bouncy Castle Business"

Getting the correct information is absolutely paramount when setting up a new bouncy castle hire business. There are many suppliers and services advertised on the internet that are not all what they may seem.

Here at The Inflatable Play Enterprise (TIPE) is a subsription service from the team at INPA magazine (the only UK magazine dedicated to the leisure, play & attractions industry – http://www.inpa.org.uk) and offers subscribers up to date information on all areas of bouncy castle operation. TIPE also assists subscribers who have problems with non conforming kit that has been purchased.

We have many examples of new businesses falling foul of unscrupilous manufacturers/suppliers who do not provide the correcyt quality of equipment.

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